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This website plume-devon.co.uk has the following in the site, "Plume The very best of European collections in the Westcountry." We viewed that the webpage also stated " Designer Style - by the Sea at Budleigh Salterton, Devon." It also said " Clothes to make you feel good, for the life that you lead. From weddings to weekends, put together in an exciting way to give you that individual look. Plume is unique because its collections are brought together in a way just not available on the high street, including gorgeous accessories to add the final touch! Plume A Unique Ladies Fashion Boutique." The header had Plume as the highest ranking search term. It is followed by Boutique, special occasion, and Weddings which isn't as ranked as highly as Plume. The next words they used was Mother of the Bride. Mother of the Groom was included but might not be understood by search parsers.